has been in operation since 2009. The site is a showcase for vehicles that are imported fom sources in the United States. Their “lot” is 100% virtual.


Location: St. John’s, Newfoundland
Business Size: 2 Employees
Project Length: 22 Days

Goals / Objectives / Requirements

The owner of approached us with a unique idea – to build an online Vehicle Lot. One that was 100% virtual, with no physical lot.

This approach presents a significant problem. How will traded vehicles be handled?

Finally, the site needed to be completed in a hurry (3 weeks!)

Our needs assessment:

  1. Build a site that allows customers to sell their vehicles directly. Much as a classified ad site does. In the same space in which were selling their own vehicles.
  2. Use a commercially available classified ad software to handle the inner workings of the site such as account management & category organization.
  3. Customize the bland graphics & layout of the pre-packaged software so as to establish a look and feel that would be appealing to both their purchasers and sellers.
  4. Custom program any functionality that was lacking in the pre-packaged software solution


To increase the speed of deployment, as well as keeping costs down we licensed a commercially available directory engine. This software was deployed in a few hours. This allowed our client to add their vehicles while we worked on the overall layout & design of the site. This shortened the development time significantly. We also made quite a few modifications to the functionality of the programs that extracted site data from the database.

Services Rendered

  1. Directory Theme Customization, Both Graphic Design & Layout
  2. Logo Design
  3. Custom PHP programming & Database Development
  4. Database Management & Administration
  5. Marketing Strategy
  6. Extensive Consultation
  7. Search Engine Optimization
  8. Web Hosting

Project Outcome